1. According to the consultancy, the forecast is that the region will generate $84.7bn in online sales by 2019.

2. This is why consultancy is a critical step and a necessary cost in most businesses today.

3. It also launched a new consultancy service specifically for big data analytics implementation.

4. That lets the consultancy burst to greater capacity when needed, he said.

5. The watchdog therefore asked consultancy Economic Insights to generate a number of other potential models that could be used instead.

6. His company is a product management consultancy firm, and he has watched the evolution of big data and its impact on product development.